The Greenwashing of Juneteenth: Corporate Sponsorship, But No Real Change

Juneteenth marks Black liberation, but corporate celebrations often stop at banners, cookouts, and slogans—while environmental harm in Black communities continues unchecked. This article examines how companies publicly honor Juneteenth while simultaneously polluting neighborhoods, exploiting labor, and resisting climate and environmental justice policies. Through real-world case studies involving major corporations and energy infrastructure, this piece challenges performative solidarity and argues that true liberation must include clean air, safe water, and material accountability.